📋 Marketing Data Platforms
19 tools compared
🔧 Tools in Marketing Data Platforms
RudderStack
An open-source, warehouse-first customer data platform (CDP).
Piwik PRO
An enterprise analytics suite with a focus on data privacy and security.
Segment
A customer data platform (CDP) that collects, cleans, and controls customer data.
Google Analytics
A web analytics service that tracks and reports website traffic.
Mixpanel
A product analytics tool for tracking user interactions with web and mobile applications.
Amplitude
A product analytics platform that helps businesses understand user behavior.
Supermetrics
A tool for moving marketing data into reporting, analytics, and storage platforms.
HubSpot Marketing Hub
An all-in-one marketing automation platform.
Funnel.io
A marketing data platform that automates data collection and transformation.
Snowplow Analytics
A behavioral data platform for creating and operationalizing rich, high-quality event data.
Tableau
A leading data visualization and business intelligence platform.
Looker
A data platform that provides data analytics and business intelligence.
Adverity
An integrated data platform for connecting, managing, and using marketing data.
Improvado
A marketing data platform designed to centralize data into a single destination.
Matomo
An open-source web analytics platform focused on data privacy and ownership.
Heap
A digital insights platform that automatically captures all user activity.
Adobe Analytics
An enterprise-level analytics and reporting tool for large businesses.
Fivetran
An automated data integration platform for moving data into cloud warehouses.
Salesforce Datorama
A marketing intelligence and analytics platform for unifying marketing data.