🔧 Tools in Marketing Data Platforms

RudderStack

The Warehouse Native Customer Data Platform.

An open-source, warehouse-first customer data platform (CDP).

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Piwik PRO

The privacy-compliant alternative to Google Analytics.

An enterprise analytics suite with a focus on data privacy and security.

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Segment

The Customer Data Platform that puts customers first.

A customer data platform (CDP) that collects, cleans, and controls customer data.

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Google Analytics

Get a deeper understanding of your customers.

A web analytics service that tracks and reports website traffic.

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Mixpanel

Build better products.

A product analytics tool for tracking user interactions with web and mobile applications.

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Amplitude

The Digital Analytics Platform.

A product analytics platform that helps businesses understand user behavior.

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Supermetrics

Move your marketing data, not your teams.

A tool for moving marketing data into reporting, analytics, and storage platforms.

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HubSpot Marketing Hub

Powerful marketing software for all your channels.

An all-in-one marketing automation platform.

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Funnel.io

Marketing data, simply delivered.

A marketing data platform that automates data collection and transformation.

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Snowplow Analytics

Create data you can trust.

A behavioral data platform for creating and operationalizing rich, high-quality event data.

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Tableau

See and understand your data.

A leading data visualization and business intelligence platform.

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Looker

The business intelligence platform from Google Cloud.

A data platform that provides data analytics and business intelligence.

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Adverity

The intelligent marketing data platform.

An integrated data platform for connecting, managing, and using marketing data.

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Improvado

Automate marketing reporting and analytics.

A marketing data platform designed to centralize data into a single destination.

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Matomo

The Google Analytics alternative that protects your data.

An open-source web analytics platform focused on data privacy and ownership.

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Heap

Build better digital experiences.

A digital insights platform that automatically captures all user activity.

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Adobe Analytics

The leader in real-time customer intelligence.

An enterprise-level analytics and reporting tool for large businesses.

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Fivetran

Automated data movement.

An automated data integration platform for moving data into cloud warehouses.

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Salesforce Datorama

The single source of truth for marketing performance.

A marketing intelligence and analytics platform for unifying marketing data.

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