📋 Marketing Mix Modeling

Mutinex

The Marketing Investment Analytics Platform.

A SaaS platform that uses marketing mix modeling to help businesses make better marketing investment decisions.

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Scenario

The Future of Planning.

A predictive analytics platform for forecasting and planning, with applications in marketing mix optimization.

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Recast

A modern marketing mix modeling platform built for today's marketers.

Provides a Bayesian marketing mix modeling platform to help brands measure and optimize their marketing spend.

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Sellforte

The Marketing Optimization Platform.

An AI-powered marketing optimization platform that helps retailers and CPG brands measure and optimize their marketing.

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Keen Decision Systems

The decision-making platform for marketers.

A SaaS platform that uses predictive modeling to help marketers optimize their marketing mix for financial impact.

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Measured

The single source of truth for media incrementality.

A platform that provides incrementality measurement for portfolio-based marketers using a combination of techniques.

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Northbeam

The Marketing Intelligence Platform.

A marketing intelligence platform for e-commerce brands that combines attribution with broader marketing mix insights.

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Proof Analytics

The Business GPS for Marketing.

An analytics platform that connects marketing performance to business outcomes like cash flow and valuation.

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Neustar Marketing Mix Modeling (by TransUnion)

Unified Marketing Analytics.

An advanced marketing mix modeling solution that integrates identity data for more accurate measurement.

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Ipsos MMA

Unified Marketing Measurement and Optimization.

A global market research firm providing expert-led marketing mix modeling and unified measurement services.

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Nielsen

Holistic marketing measurement to maximize ROI and business growth.

A leading global measurement and data analytics company providing comprehensive marketing mix modeling services.

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Robyn (by Meta)

An open-source, semi-automated, and privacy-friendly Marketing Mix Modeling (MMM) code.

Meta's open-source R package for performing marketing mix modeling.

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LightweightMMM (by Google)

A lightweight Bayesian Marketing Mix Modeling (MMM) library.

Google's open-source Python library for building Bayesian marketing mix models.

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Haus

The scientific way to grow your business.

An enterprise-grade experimentation platform that uses geo-testing to measure incrementality and inform marketing mix.

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Ekimetrics

Data Science & AI for Business.

A global consultancy specializing in data science and AI, with a core practice in marketing mix modeling.

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Gain Theory

A global foresight consultancy.

A marketing effectiveness and foresight consultancy that uses analytics and data to help brands make better decisions.

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Objective Platform

The new standard in marketing measurement & optimisation.

A SaaS platform providing unified marketing measurement to help advertisers optimize their media investments.

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Analytic Edge

Driving smarter decisions through data and analytics.

An analytics firm providing a suite of products, including a marketing mix modeling solution, with a focus on India and APAC.

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ScanmarQED

Marketing Intelligence. Simplified.

A marketing intelligence company providing software and services for marketing mix modeling and reporting.

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MassTercept

AI Powered Marketing Measurement & Optimization Platform.

An AI-driven platform for unified marketing measurement, including MMM and multi-touch attribution.

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