🔧 Tools in Web Analytics

Fathom Analytics

Website analytics without compromise.

A simple, privacy-focused, and cookie-free website analytics tool.

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Simple Analytics

The privacy-first Google Analytics alternative.

A simple, clean, and privacy-friendly analytics tool that shows you the essentials: page views, referrers, top pages, and screen sizes.

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Plausible Analytics

A simple, lightweight (< 1 KB), open-source, and privacy-friendly alternative to Google Analytics.

A privacy-focused web analytics tool that doesn't use cookies and is fully compliant with GDPR, CCPA, and PECR.

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PostHog

The open source product analytics platform.

An open-source product analytics platform that combines product analytics, session replay, feature flags, and A/B testing.

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Countly

Product analytics for mobile, web, desktop and IoT.

An open-source product analytics platform that can be self-hosted or used in the cloud, with a strong focus on data privacy and security.

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Indicative

The only Customer Journey Analytics platform for product and data teams.

A customer journey analytics platform that connects directly to your data warehouse, enabling you to analyze the complete customer journey.

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SEMrush

The all-in-one marketing toolkit for digital marketing professionals.

An all-in-one marketing toolkit that includes tools for SEO, PPC, social media, content marketing, and competitive research.

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Ahrefs

The ultimate SEO tool for marketers.

An all-in-one SEO toolset that helps you rank higher and get more traffic.

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Google Analytics

Get a deeper understanding of your customers

A web analytics service that tracks and reports website traffic.

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Matomo

The ethical web analytics alternative to Google Analytics.

An open-source web analytics platform that gives you 100% data ownership.

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Mixpanel

Build better products

A product analytics tool that helps you convert, engage, and retain more users.

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Amplitude

The Digital Analytics Platform

A product analytics platform that helps you understand user behavior, ship the right features, and drive business outcomes.

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FullStory

The only DXI platform that combines quantitative and qualitative data for a complete picture of the digital experience.

A digital experience intelligence (DXI) platform that combines session replay, product analytics, and error tracking.

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Microsoft Clarity

Understand user behavior, for free.

A free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps.

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Similarweb

The ultimate platform for digital intelligence.

A competitive intelligence platform that provides insights into the digital performance of any website or app.

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Heap

The future of product analytics is here.

A product analytics platform that automatically captures all user interactions, so you can analyze data retroactively.

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HubSpot

Powerful software to help you grow your business.

An all-in-one marketing, sales, and service platform with built-in web analytics and reporting.

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Woopra

The Customer Journey Analytics Platform

A customer journey analytics platform that helps you understand the entire customer lifecycle.

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Clicky

Real Time Web Analytics

A web analytics tool that provides real-time traffic analysis and heatmaps.

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GoSquared

Understand and convert your website visitors.

A web analytics and customer engagement platform that provides real-time insights and tools to convert visitors into customers.

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Statcounter

Web Analytics Made Easy

A web analytics tool that provides real-time insights into your website traffic, including visitor paths, popular pages, and keyword analysis.

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Hotjar

Understand how users behave on your site, what they need, and how they feel, fast.

A product experience insights tool that provides behavior analytics and feedback data to help you empathize with and understand your users.

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Chartbeat

Real-time analytics for content creators.

A real-time analytics and content intelligence platform for publishers and media companies.

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Adobe Analytics

The leader in real-time customer intelligence.

An enterprise-level analytics and business intelligence tool that provides deep insights into customer behavior.

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Crazy Egg

Improve your website, and your bottom line.

A website optimization tool that provides heatmaps, session recordings, and A/B testing to help you improve your website's user experience and conversion rates.

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Kissmetrics

Customer engagement automation that gets you more customers.

A customer engagement automation platform that combines behavioral analytics, segmentation, and email campaign automation.

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Open Web Analytics

Open Source Web Analytics

An open-source web analytics framework that you can use to track and analyze how people use your websites and applications.

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