Ad-Lib.io

Next-Level Creative Performance.

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Overview

Ad-Lib.io, now part of Smartly.io, is a Creative Management Platform designed to bridge the gap between creative and media teams. It helps brands produce, manage, and optimize digital creative across all channels. The platform focuses on streamlining workflows and using data to inform creative decisions, enabling advertisers to easily create many versions of an ad and optimize them based on performance data from their media platforms.

✨ Key Features

  • Creative Concept Automation
  • Cross-channel Ad Production
  • Dynamic Creative Optimization (DCO)
  • Creative Analytics & Insights
  • Workflow & Collaboration Tools
  • Integration with Google Marketing Platform

🎯 Key Differentiators

  • Deep integration and partnership with Google Marketing Platform
  • Strong focus on connecting creative and media workflows
  • Combination of a technology platform with managed services and creative expertise
  • Now part of the larger Smartly.io ecosystem

Unique Value: Connect your creative and media teams to produce, activate, and learn from campaigns faster, driving better performance.

🎯 Use Cases (5)

Aligning creative and media buying strategies Scaling the production of on-brand, effective ad creative Optimizing creative based on real-time performance data Streamlining the creative approval and trafficking process Personalizing ads for different audiences and contexts

✅ Best For

  • Large global brands that use Google Marketing Platform extensively.
  • In-house marketing teams looking to improve collaboration and efficiency.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Small businesses with simple creative needs
  • Teams not focused on programmatic advertising

🏆 Alternatives

Celtra Flashtalking by Mediaocean Bannerflow Smartly.io (now parent company)

Ad-Lib.io has a stronger focus on workflow integration between creative and media teams and a particularly deep relationship with Google's ad stack compared to other CMPs.

💻 Platforms

Web

🔌 Integrations

Google Marketing Platform (DV360, Campaign Manager) Meta Ads YouTube The Trade Desk

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (All tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2

💰 Pricing

Contact for pricing
Visit Ad-Lib.io Website →