Amazon DSP
Reach audiences at scale, on and off Amazon.
Overview
Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads. It allows for reaching audiences on Amazon-owned sites and apps like Prime Video and Twitch, as well as across a wide network of third-party publishers.
✨ Key Features
- Programmatic ad buying
- Access to Amazon's exclusive first-party audience data
- Reach audiences on Amazon properties (e.g., Prime Video, Twitch, Freevee) and third-party sites
- Omnichannel advertising (display, video, audio, CTV)
- Self-service and managed-service options
- Performance reporting and analytics
🎯 Key Differentiators
- Exclusive access to Amazon's first-party shopping and streaming data
- Ability to reach audiences on Amazon's proprietary platforms like Prime Video and Twitch
- Closed-loop measurement to connect ad exposure to sales on Amazon
Unique Value: Unlocks Amazon's vast trove of first-party shopper data for programmatic advertising, enabling brands to reach highly relevant audiences and measure direct sales impact on the world's largest e-commerce platform.
🎯 Use Cases (4)
✅ Best For
- Targeting users based on their Amazon shopping behavior (in-market, lifestyle) with video ads on Connected TV.
- Running display ad campaigns on third-party websites to drive traffic to Amazon product pages.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers with no connection to selling products on Amazon or who wish to avoid the Amazon ecosystem
- Small businesses with very low ad spend (managed service has high minimums)
🏆 Alternatives
While other DSPs offer broad reach, Amazon DSP provides exclusive access to its own user data and inventory, offering a unique advantage for brands within the Amazon ecosystem.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
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