Amplitude Analytics
The Digital Analytics Platform.
Overview
Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. It provides self-service visibility into the entire customer journey, enabling teams to understand user behavior, ship features that drive business outcomes, and improve the customer experience.
✨ Key Features
- Event-based tracking
- User journey analysis
- Funnel and retention analysis
- Behavioral cohorts
- A/B testing analysis
- Predictive analytics
- Data governance
🎯 Key Differentiators
- Deep, self-service product analytics
- Focus on the entire customer journey
- Enterprise-grade data governance and security
Unique Value: Empowers teams with self-service product analytics to understand user behavior, drive product strategy, and accelerate growth.
🎯 Use Cases (5)
✅ Best For
- Analyzing the impact of new features on user behavior
- Identifying the key actions that lead to user retention
- Creating behavioral cohorts for targeted marketing campaigns
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Primarily focused on website traffic and SEO
- Organizations without a digital product
🏆 Alternatives
Provides more in-depth and accessible product analytics than traditional web analytics tools, with a strong focus on user journeys.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Up to 10 million events per month.
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