Breadcrumbs.io
Reveal your best revenue opportunities.
Overview
Breadcrumbs.io is a revenue acceleration platform that helps companies find their best leads and customers through a co-dynamic, multi-dimensional scoring model. It connects fit and activity data from marketing, sales, and product tools to give a complete picture of a lead's quality and intent, helping teams prioritize their efforts effectively.
✨ Key Features
- Co-dynamic Lead Scoring (Fit + Activity)
- Multi-dimensional Scoring Models
- Integrations with MAP, CRM, and Product Analytics
- Contact and Account Scoring
- Time-decay scoring
🎯 Key Differentiators
- Co-dynamic scoring model that considers both 'fit' and 'activity' dimensions.
- Ability to build multiple, distinct scoring models for different objectives (e.g., conversion, upsell, churn).
Unique Value: Breadcrumbs provides a sophisticated yet easy-to-use scoring engine that gives a unified view of lead quality across the entire customer lifecycle, from marketing to sales to product.
🎯 Use Cases (4)
✅ Best For
- Helping companies move beyond basic MQL scoring to a more holistic view that includes product engagement.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Very early-stage startups with insufficient data to build a meaningful scoring model.
- Companies looking for a full product-led sales platform with workflow automation.
🏆 Alternatives
Unlike the native scoring in CRMs which is often limited and static, Breadcrumbs offers dynamic, multi-dimensional scoring that incorporates a wider range of data, including product usage.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Pro tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Limited number of contacts and scoring models.
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