Freshpaint
The HIPAA Compliant Customer Data Platform
Overview
Freshpaint is a HIPAA compliant customer data platform (CDP) that helps healthcare companies collect and use their customer data. It provides a secure way to track user behavior, create a unified view of the patient, and send data to marketing and analytics tools while maintaining compliance.
✨ Key Features
- HIPAA Compliant Data Collection
- Visual Tagger for codeless event tracking
- Identity Resolution
- Audience Segmentation
- Data Integration with healthcare and business tools
- BAA available
🎯 Key Differentiators
- HIPAA compliant by design.
- Visual Tagger for easy, codeless event tracking.
- Focus on the healthcare industry.
Unique Value: Enables healthcare companies to safely collect and use their customer data to improve the patient experience.
🎯 Use Cases (5)
✅ Best For
- Tracking how patients interact with a healthcare portal to improve usability.
- Sending appointment reminders to patients via a HIPAA compliant messaging tool.
- Analyzing marketing campaign performance without exposing protected health information (PHI).
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that are not in the healthcare industry and do not need HIPAA compliance.
- Teams that need a simple, low-cost analytics solution.
🏆 Alternatives
Provides a secure and compliant way to manage customer data, which is not available in most other CDPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Business tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Up to 1,000 monthly users
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