HubSpot ABM
Powerful, not overpowering. Marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale.
Overview
HubSpot's Account-Based Marketing (ABM) software is a set of tools integrated within the broader HubSpot platform. It allows marketing and sales teams to work together to identify and target high-value accounts. The software provides features for creating target account lists, managing company and contact properties, personalizing content, and reporting on ABM campaign performance. Because it's built on top of the HubSpot CRM, it offers a unified view of every interaction with a target account.
✨ Key Features
- Target Account Identification
- ABM Playbooks
- Company Scoring
- Default ABM Properties
- Account-level Reporting Dashboards
- Integration with LinkedIn Ads
- Personalized Content and CTAs
🎯 Key Differentiators
- Fully integrated with a leading CRM, sales, and service platform
- Ease of use and accessibility for teams new to ABM
- Extensive integration marketplace
Unique Value: Run your entire go-to-market, including ABM, from a single, easy-to-use platform, eliminating data silos between sales and marketing.
🎯 Use Cases (4)
✅ Best For
- Implementing foundational ABM strategies for SMBs and mid-market companies
- Centralizing marketing and sales efforts for target accounts
- Leveraging existing CRM data for account-based campaigns
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing advanced predictive analytics and anonymous intent data
- Enterprises requiring a standalone, best-of-breed ABM advertising platform
🏆 Alternatives
Offers a more unified and less complex solution than standalone ABM platforms, making it ideal for teams that prioritize integration and ease of use over specialized, deep functionality.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Professional and Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: N/A
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