Microsoft Entra External ID
Secure access for anyone.
Overview
Microsoft Entra External ID (formerly Azure Active Directory B2C) is a scalable CIAM solution that allows organizations to customize and control how customers sign up, sign in, and manage their profiles when using their applications. It is deeply integrated into the Microsoft Azure ecosystem and leverages its global scale and security infrastructure. It supports a wide variety of identity providers and standards.
✨ Key Features
- Customizable user journeys and policies
- Social and enterprise identity providers
- Single Sign-On (SSO)
- Multi-Factor Authentication (MFA)
- Self-service password reset
- User profile management
- Conditional Access policies
- API connectors for extensibility
🎯 Key Differentiators
- Deep integration with the broader Microsoft security and cloud ecosystem
- Pay-as-you-go pricing model that is very cost-effective at scale
- Leverages Azure's global infrastructure and robust compliance portfolio
Unique Value: Offers a highly scalable and customizable CIAM solution that is deeply integrated with the Microsoft ecosystem, providing robust security and compliance at a competitive price point.
🎯 Use Cases (4)
✅ Best For
- Providing a unified login experience for organizations heavily invested in the Azure ecosystem
- Scaling to hundreds of millions of users for global applications
- Implementing fine-grained access control using Conditional Access.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Organizations with no existing Microsoft Azure footprint
- Teams looking for a simple, developer-first setup with minimal configuration
🏆 Alternatives
More cost-effective at scale than many competitors and offers tighter integration with Azure services. However, it can be more complex to configure than more developer-focused solutions like Auth0.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Azure Support Plans tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: First 50,000 Monthly Active Users (MAU) are free
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