Nielsen Ad Intel
Unlock the power of competitive insights.
Overview
Nielsen Ad Intel is a competitive advertising intelligence solution that provides a comprehensive view of the advertising landscape. It allows users to track ad spending, creative, and messaging across TV, digital, print, and other media. This helps brands, agencies, and media owners to understand their competitive positioning, identify new opportunities, and make more informed advertising decisions.
✨ Key Features
- Cross-media ad spend tracking
- Competitive creative analysis
- Share of voice reporting
- Historical advertising data
- Customizable reports and alerts
- Industry and category-level insights
🎯 Key Differentiators
- Breadth of media coverage
- Longitudinal data
- Trusted brand and methodology
Unique Value: Provides a comprehensive and trusted source of competitive advertising intelligence, enabling strategic decision-making.
🎯 Use Cases (4)
✅ Best For
- Providing advertising expenditure data for financial analysis and market research.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Real-time ad performance attribution
🏆 Alternatives
Offers a broader and more historical view of the advertising landscape compared to some digital-only competitors.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
🔄 Similar Tools in Ad Performance Entertainment
iSpot.tv
Measures the brand and business impact of TV and streaming advertising....
Adverity
An intelligent marketing analytics platform for data-driven marketers....
Conviva
Provides continuous measurement and engagement analytics for streaming media....
ListenFirst
A social media analytics platform for brands and media companies....
Tubular Labs
Provides social video analytics for brands, media companies, and agencies....
Parrot Analytics
Measures global demand for television content across all platforms....