Northbeam
The marketing intelligence platform for DTC & ecommerce brands.
Overview
Northbeam provides a marketing intelligence platform designed for direct-to-consumer (DTC) brands. It combines first-party data with machine learning to deliver a more accurate view of marketing performance. The platform helps brands understand the true ROI of their campaigns, optimize ad spend, and scale their business confidently.
✨ Key Features
- Multi-touch attribution
- Machine learning models
- Customer journey mapping
- LTV and profitability analysis
- Customizable dashboards
- Server-side tracking
🎯 Key Differentiators
- Heavy reliance on machine learning for attribution modeling.
- Focus on providing a single source of truth for all marketing data.
- Built for high-growth, data-driven e-commerce brands.
Unique Value: Delivers a more accurate and reliable picture of marketing performance by using machine learning to model complex customer journeys.
🎯 Use Cases (4)
✅ Best For
- Accurately attributing sales to specific ad campaigns in a post-iOS 14 world.
- Identifying the most profitable customer acquisition channels.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2B lead generation
- Non-e-commerce businesses
🏆 Alternatives
Positions itself as a more data-science-driven and accurate solution compared to competitors, appealing to brands that are highly analytical.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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