Objective Platform
The new standard in marketing measurement & optimisation.
Overview
Objective Platform offers a software solution for unified marketing measurement. It aims to provide a single source of truth by combining different data sources and modeling techniques, including marketing mix modeling and attribution. The platform is designed to help advertisers make data-driven decisions on how to allocate their budgets across various channels to maximize their return on investment. It focuses on providing actionable insights through an intuitive user interface.
✨ Key Features
- Unified Marketing Measurement
- Marketing Mix Modeling (MMM)
- Attribution modeling
- Budget optimization and simulation
- SaaS platform with user interface
🎯 Key Differentiators
- Focus on a unified measurement model within a SaaS platform
- Strong presence in the European market
- Emphasis on user-friendly software for advertisers
Unique Value: Provides a unified and actionable view of marketing performance through an easy-to-use SaaS platform, enabling advertisers to make smarter media investment decisions.
🎯 Use Cases (4)
✅ Best For
- Media optimization for European brands
- Improving marketing effectiveness for advertisers
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing deep, custom consulting projects
- Users of open-source modeling tools
🏆 Alternatives
Offers a more integrated, all-in-one platform approach compared to single-methodology providers, and is more accessible than traditional consulting engagements.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Marketing Mix Modeling
Recast
Provides a Bayesian marketing mix modeling platform to help brands measure and optimize their market...
Mutinex
A SaaS platform that uses marketing mix modeling to help businesses make better marketing investment...
Sellforte
An AI-powered marketing optimization platform that helps retailers and CPG brands measure and optimi...
Nielsen
A leading global measurement and data analytics company providing comprehensive marketing mix modeli...
Neustar Marketing Mix Modeling (by TransUnion)
An advanced marketing mix modeling solution that integrates identity data for more accurate measurem...
Robyn (by Meta)
Meta's open-source R package for performing marketing mix modeling....