OpenTable
The world's leading provider of online restaurant reservations.
Overview
OpenTable is primarily known as an online reservation service, connecting diners with restaurants. For restaurants, it's a platform for managing reservations, seating, and guest data. OpenTable also provides a suite of marketing tools, including email marketing automation, promotions to fill tables during slow periods (Boost Campaigns), and access to its vast network of diners.
✨ Key Features
- Online Reservations
- Table Management
- Guest Database (CRM)
- Automated Email Marketing
- Boost Campaigns (Promotions)
- Review Management
🎯 Key Differentiators
- Unmatched size of its diner network, providing significant marketing reach.
- Pay-for-performance marketing tools like Boost Campaigns.
- Strong brand recognition among consumers.
Unique Value: OpenTable helps restaurants fill their seats by providing unparalleled access to a massive network of diners actively looking to book reservations.
🎯 Use Cases (4)
✅ Best For
- Effectively filling seats by tapping into OpenTable's large diner network.
- Managing front-of-house operations and waitlists efficiently.
- Increasing visibility through premium placement in search results.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Counter-service or quick-service restaurants that don't take reservations.
- Restaurants wanting to avoid per-cover fees for reservations.
🏆 Alternatives
While competitors may offer more operator-focused data ownership (like SevenRooms), OpenTable's primary advantage is its sheer scale and ability to drive new customer discovery.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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