Roadster
The new standard for car buying.
Overview
Roadster, a CDK Global company, offers a digital retailing platform that enables car dealerships to provide a modern and transparent car buying experience. The platform allows customers to complete the entire purchase process online, from vehicle selection and trade-in to financing and paperwork. Roadster is designed to create a seamless transition between online and in-store, allowing customers to start their journey online and pick up where they left off at the dealership.
✨ Key Features
- Omnichannel car buying experience
- Express Storefront for online checkout
- Real-time pricing and payment calculation
- Trade-in valuation
- Digital F&I menu
🎯 Key Differentiators
- Focus on a clean, modern, and transparent user experience
- Integration with the CDK Global ecosystem
Unique Value: A digital retailing platform that provides a modern, transparent, and seamless car buying experience for consumers, whether they are online or in the showroom.
🎯 Use Cases (3)
✅ Best For
- Providing a complete, self-directed online car buying journey for customers
- Streamlining the in-store sales process by leveraging online customer data
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Dealerships not focused on offering a transparent, one-price model
- Private party car sales
🏆 Alternatives
Offers a more consumer-centric and design-focused approach to digital retailing compared to some of the more traditional platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
💰 Pricing
Free tier: NA
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