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🔧 Roadster

Roadster

The new standard for car buying.

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Overview

Roadster, a CDK Global company, offers a digital retailing platform that enables car dealerships to provide a modern and transparent car buying experience. The platform allows customers to complete the entire purchase process online, from vehicle selection and trade-in to financing and paperwork. Roadster is designed to create a seamless transition between online and in-store, allowing customers to start their journey online and pick up where they left off at the dealership.

✨ Key Features

  • Omnichannel car buying experience
  • Express Storefront for online checkout
  • Real-time pricing and payment calculation
  • Trade-in valuation
  • Digital F&I menu

🎯 Key Differentiators

  • Focus on a clean, modern, and transparent user experience
  • Integration with the CDK Global ecosystem

Unique Value: A digital retailing platform that provides a modern, transparent, and seamless car buying experience for consumers, whether they are online or in the showroom.

🎯 Use Cases (3)

Car dealerships wanting to offer a complete online to in-store buying process Automotive groups looking for a consistent omnichannel customer experience Dealers aiming to improve transparency and customer satisfaction

✅ Best For

  • Providing a complete, self-directed online car buying journey for customers
  • Streamlining the in-store sales process by leveraging online customer data

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Dealerships not focused on offering a transparent, one-price model
  • Private party car sales

🏆 Alternatives

Dealer.com Upstart Auto Retail WebBuy

Offers a more consumer-centric and design-focused approach to digital retailing compared to some of the more traditional platforms.

💻 Platforms

Web

🔌 Integrations

CDK Global DMS

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

💰 Pricing

Contact for pricing

Free tier: NA

Visit Roadster Website →

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