SAS Customer Intelligence 360
Create personalized experiences that build loyalty and drive revenue.
Overview
SAS Customer Intelligence 360 is an integrated marketing platform that helps businesses understand and engage their customers in a more personalized and meaningful way. It combines a customer data platform (CDP) with advanced analytics, marketing automation, and real-time decisioning capabilities. This allows marketers to create and deliver relevant experiences across all customer touchpoints.
✨ Key Features
- Customer Data Platform (CDP)
- Real-time Data Collection
- Customer Journey Orchestration
- Predictive Analytics and AI
- Omnichannel Marketing Automation
- Personalization
- Marketing Performance Management
🎯 Key Differentiators
- Powerful analytics and AI capabilities
- Hybrid data architecture (cloud and on-premises)
- Real-time decisioning engine
Unique Value: Turn customer data into intelligent, personalized experiences.
🎯 Use Cases (5)
✅ Best For
- Using predictive analytics to identify the next best offer for a customer
- Creating automated, multi-step customer journeys that adapt in real time
- Personalizing website content for anonymous and known visitors
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with simple marketing needs
- Standalone product analytics
🏆 Alternatives
Offers more advanced analytics and AI capabilities than many other marketing clouds.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All plans tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
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