Dynamic Yield
Experience Optimization Platform
Overview
Dynamic Yield, a Mastercard company, is an enterprise-grade platform that helps businesses quickly build and test personalized, optimized, and synchronized digital customer experiences. It's used by leading brands in e-commerce, finance, travel, and media to increase revenue and engagement.
✨ Key Features
- A/B/n Testing & Optimization
- AI-Powered Personalization
- Product Recommendations
- Behavioral Messaging (Popups, Notifications)
- Omnichannel Personalization (Web, App, Email)
- Audience Segmentation
🎯 Key Differentiators
- Advanced AI and machine learning for personalization
- Omnichannel capabilities (web, app, email)
- Ease of use for marketers to build complex campaigns
- Strong focus on e-commerce and retail
Unique Value: Provides a unified platform for marketers to easily create sophisticated, AI-powered personalized experiences across all digital touchpoints.
🎯 Use Cases (4)
✅ Best For
- AI-driven product recommendations
- Cart abandonment messaging optimization
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with limited budgets and traffic
- Companies that only need basic A/B testing
🏆 Alternatives
Offers more advanced and automated personalization capabilities than traditional A/B testing tools, and is often more agile and easier to implement than the large marketing clouds.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Custom tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
🔄 Similar Tools in A/B Testing
Optimizely
A leading digital experience platform (DXP) offering web experimentation and personalization....
VWO
An A/B testing and conversion rate optimization platform for marketers and product managers....
Adobe Target
An enterprise-level testing and personalization solution from Adobe....
Convert Experiences
A fast and flicker-free A/B testing tool focused on privacy and performance....
AB Tasty
An AI-powered experimentation and personalization platform....
Kameleoon
An AI-powered experimentation and personalization platform for product owners and marketers....