Ipsos MMA
Unified Marketing Measurement and Optimization.
Overview
Ipsos is a major player in the global market research industry. Their Marketing Mix Modeling (MMA) practice is a consultancy-driven service that helps large organizations optimize their marketing spend and strategy. They combine advanced analytics and econometric modeling with deep industry expertise to provide a holistic view of what drives business performance. Their approach often unifies MMM with attribution and other data sources for a comprehensive picture.
✨ Key Features
- Unified measurement framework
- Expert-led consulting and analysis
- Integration of survey and brand data
- Global capabilities and benchmarks
- Scenario planning and budget optimization
🎯 Key Differentiators
- Integration of primary research and survey data (e.g., brand tracking)
- Global presence and deep industry-specific expertise
- Unified approach that seeks to combine multiple measurement techniques
Unique Value: Delivers a rich, holistic understanding of marketing effectiveness by integrating best-in-class econometric modeling with Ipsos's proprietary survey and brand research data.
🎯 Use Cases (4)
✅ Best For
- Global budget allocation for CPG companies
- Marketing effectiveness measurement for automotive and financial services
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses or startups
- Teams requiring a self-service SaaS tool
- Rapid, tactical decision-making
🏆 Alternatives
Offers a more qualitative and brand-focused perspective than purely data-driven SaaS platforms, leveraging deep human expertise and primary research capabilities.
💻 Platforms
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
🔄 Similar Tools in Marketing Mix Modeling
Recast
Provides a Bayesian marketing mix modeling platform to help brands measure and optimize their market...
Mutinex
A SaaS platform that uses marketing mix modeling to help businesses make better marketing investment...
Sellforte
An AI-powered marketing optimization platform that helps retailers and CPG brands measure and optimi...
Nielsen
A leading global measurement and data analytics company providing comprehensive marketing mix modeli...
Neustar Marketing Mix Modeling (by TransUnion)
An advanced marketing mix modeling solution that integrates identity data for more accurate measurem...
Robyn (by Meta)
Meta's open-source R package for performing marketing mix modeling....