LG Ad Solutions
Welcome to the Future of TV Advertising.
Overview
LG Ad Solutions is a global leader in Connected TV advertising, providing advertisers with a single source for LG CTV inventory, planning, activation, and measurement. The platform uses deterministic TV data from its proprietary ACR technology to help brands reach audiences and measure outcomes across all screens.
✨ Key Features
- Exclusive access to LG Smart TV ad inventory
- Proprietary ACR technology for deterministic data
- Cross-screen planning, activation, and measurement
- Impactful ad formats on the LG Home Screen
- AI-powered advertising platform (Agentiv)
- Outcome-based measurement (Brand Lift, Attribution)
🎯 Key Differentiators
- Large global footprint of LG Smart TVs
- Deterministic ACR data for precise targeting and measurement
- Innovative home screen ad placements
- AI platform (Agentiv) to enhance efficiency
Unique Value: Provides advertisers with direct access to a massive global footprint of LG Smart TVs, combined with granular, deterministic ACR data to power precise cross-screen campaigns and measure real business outcomes.
🎯 Use Cases (4)
✅ Best For
- Running interactive ad campaigns on the LG Smart TV home screen.
- Using ACR data to measure the incremental reach of a CTV campaign against a linear TV buy.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers who do not require access to Smart TV inventory
- Small businesses looking for a simple, low-cost advertising solution
🏆 Alternatives
LG Ad Solutions offers a unique combination of premium hardware, a sophisticated operating system, and advanced ACR data, providing a powerful, integrated environment for CTV advertising that is distinct from other TV manufacturers and independent platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Managed Service tier)
🔒 Compliance & Security
💰 Pricing
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