Nielsen The Gauge
A monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen.
Overview
The Gauge is Nielsen's monthly report that provides a snapshot of total broadcast, cable, and streaming consumption that occurs through a television screen. It offers the industry a holistic view of what audiences are watching and includes The Media Distributor Gauge, which reflects total viewing by media distributor across these categories.
✨ Key Features
- Monthly snapshot of TV consumption
- Breakdown of viewing by broadcast, cable, and streaming
- Ranking of media distributors by total TV share
- Insights into viewing trends and shifts
🎯 Key Differentiators
- Provides a unique, high-level view of the entire television ecosystem.
- Based on Nielsen's comprehensive audience measurement data.
Unique Value: Offers a clear and concise monthly overview of the television landscape, enabling a quick understanding of viewing trends and market dynamics.
🎯 Use Cases (4)
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Granular, program-level audience analysis
💻 Platforms
💰 Pricing
Free tier: Publicly available reports
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