SAP Customer Data Platform
Deliver relevant, reliable, and responsible customer experiences.
Overview
SAP Customer Data Platform (which includes the capabilities of the former Gigya CIAM solution) is an enterprise-grade platform focused on turning anonymous online visitors into known, loyal customers. It provides tools for registration, authentication, consent management, and profile management, all designed to build unified customer profiles that can be used to personalize experiences across the SAP ecosystem and other third-party applications.
✨ Key Features
- Customer Identity and Access Management (CIAM)
- Enterprise Consent and Preference Management
- Customer Profile Management
- Social Login and Registration-as-a-Service
- Single Sign-On (SSO) and Federation
- Data Orchestration and Segmentation
🎯 Key Differentiators
- Strongest focus on consent and preference management
- Deep integration with the SAP enterprise software suite
- Ability to create rich, unified customer profiles for marketing personalization
Unique Value: Enables businesses to build trust and drive personalization by securely managing customer identity and data, with a core strength in enterprise-grade consent and preference management.
🎯 Use Cases (4)
✅ Best For
- Creating a single customer view across a global enterprise
- Managing complex, granular consent and communication preferences from customers
- Securing customer data and ensuring regulatory compliance.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses and startups
- Companies with no existing SAP footprint
- Developer-centric projects requiring a simple, API-first authentication service
🏆 Alternatives
Offers more advanced consent management and deeper integration with enterprise resource planning (ERP) and commerce systems (specifically SAP) than most other CIAM providers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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