Tatari
The Only Convergent TV Ad Platform.
Overview
Tatari is a technology platform for buying and measuring television advertising. It allows brands and agencies to manage and measure campaigns across linear TV, streaming TV (CTV/OTT), and online video, focusing on performance metrics and outcomes.
✨ Key Features
- Convergent TV buying (Linear and Streaming)
- Performance measurement and attribution
- Real-time analytics dashboard
- Self-serve platform with managed service options
- AI-driven media planning
- Integration with major streaming and linear TV providers
🎯 Key Differentiators
- Unified platform for both linear and streaming TV
- Focus on data science and performance measurement
- Transparent, real-time dashboard for tracking outcomes
Unique Value: Provides a single platform to buy and measure TV advertising like a digital channel, unifying the fragmented worlds of linear and streaming TV with a focus on data and business outcomes.
🎯 Use Cases (4)
✅ Best For
- Running performance-focused campaigns on both streaming services and traditional cable networks.
- Using the platform's dashboard to measure the immediate lift in website traffic following a TV ad airing.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers focused exclusively on digital display or social media
- Brands not interested in performance measurement for their TV campaigns
🏆 Alternatives
Unlike platforms that focus solely on streaming, Tatari embraces both linear and CTV, providing a more holistic view of television advertising performance for modern brands.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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