Beeswax (by FreeWheel)
The Bidder-as-a-Service™ Platform.
Overview
Beeswax, now part of Comcast's FreeWheel, offers a unique "Bidder-as-a-Service" model. It provides a highly flexible and transparent demand-side platform that gives sophisticated advertisers, agencies, and ad tech companies the ability to customize and control their bidding logic. It is designed for those who want to move beyond the "black box" of traditional DSPs.
✨ Key Features
- Bidder-as-a-Service™ model
- Highly customizable bidding algorithms
- Full data transparency (log-level data access)
- Cloud-based, scalable infrastructure
- RESTful API for deep integration
- Omnichannel capabilities
🎯 Key Differentiators
- Unique Bidder-as-a-Service model offers unparalleled customization.
- Extreme transparency with access to log-level data.
- SaaS-like pricing model (fixed fee) aligns interests with the customer.
- Designed for technical users who want to build on top of the platform.
Unique Value: Offers the ultimate level of control and transparency in programmatic advertising by allowing customers to build and deploy their own custom bidding algorithms.
🎯 Use Cases (4)
✅ Best For
- Deploying custom bidding algorithms to optimize for specific business KPIs.
- Gaining access to log-level data for deep analysis and modeling.
- Building a white-labeled DSP for internal or external use.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers looking for a simple, self-serve, plug-and-play DSP.
- Teams without the technical resources (e.g., data scientists, engineers) to leverage the platform's flexibility.
🏆 Alternatives
Unlike traditional DSPs that operate as a 'black box', Beeswax opens up the bidding logic, providing the tools for advertisers to create their own competitive advantage.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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