π Programmatic Advertising
23 tools compared
π§ Tools in Programmatic Advertising
StackAdapt
A self-serve programmatic DSP known for its strengths in native, video, and display advertising campaigns.
illumin (AcuityAds)
A journey-based advertising platform that allows marketers to plan, buy, and optimize campaigns based on the consumer journey.
Viant Technology
A people-based DSP that enables omnichannel advertising with a focus on CTV and cookieless solutions.
Beeswax (by FreeWheel)
A highly customizable DSP platform that gives sophisticated advertisers control over their bidding algorithms.
Simpli.fi
A programmatic platform specializing in localized and addressable advertising across CTV, mobile, and display.
Basis Technologies
An integrated platform combining a DSP with workflow automation, analytics, and business intelligence tools.
Quantcast Platform
An AI-driven platform for audience intelligence and programmatic advertising, helping brands reach new customers.
The Trade Desk
A global demand-side platform (DSP) for agencies and advertisers to buy and manage data-driven digital advertising campaigns.
SmartyAds DSP
A full-stack programmatic platform offering a DSP for advertisers and agencies seeking global reach and flexible campaign management.
PubMatic
An independent technology company that provides a supply-side platform (SSP) and other tools for publishers and buyers.
Choozle
A self-service programmatic platform designed for ease of use, catering to small to mid-sized businesses and agencies.
Google Display & Video 360
Google's enterprise-grade demand-side platform (DSP) for planning, buying, and optimizing media across various channels.
Xandr Invest (Microsoft Invest)
A strategic buying platform and DSP offering access to premium inventory and advanced data capabilities.
Magnite
A leading independent supply-side platform (SSP) that provides tools for publishers and connects buyers to premium inventory.
Amazon DSP
Amazon's demand-side platform that enables advertisers to programmatically buy display, video, and audio ads.
Adobe Advertising Cloud
An omnichannel DSP that integrates with the Adobe Experience Cloud for unified data and campaign management.
MediaMath
An independent omnichannel DSP focused on supply path optimization and transparency for large, complex campaigns.
Criteo
A programmatic platform focused on commerce marketing, specializing in retargeting and driving sales for retailers.
AdRoll
An e-commerce marketing platform specializing in retargeting, brand awareness, and email marketing for D2C brands.
Yahoo Advertising
A unified ad tech platform offering a DSP with access to exclusive data and omnichannel inventory.
Smaato
A digital ad tech platform with a focus on mobile app monetization for publishers and advertisers.
PropellerAds
An ad network and platform providing access to unique traffic sources, known for push notifications and popunder ads.
BidMind
A programmatic platform delivering ads across DOOH, audio, CTV, mobile, and desktop, available as self-serve or managed.