🗂️ Navigation
📁 Advertising Platforms
📋 Programmatic Advertising
🔧 Smaato

Smaato

The Digital Ad Tech Platform.

Visit Website →

Overview

Smaato is a digital advertising technology platform that enables mobile app developers and publishers to monetize their apps and websites. It offers a self-serve platform that includes an ad exchange, an ad server, and tools for both publishers (SSP) and advertisers (DSP), with a strong emphasis on the mobile and in-app environment.

✨ Key Features

  • Mobile-first platform
  • Integrated DSP and SSP capabilities
  • Self-serve platform for advertisers
  • In-app and mobile web inventory
  • Real-time bidding (RTB) marketplace
  • Ad mediation and ad serving for publishers

🎯 Key Differentiators

  • Strong focus on mobile and in-app advertising.
  • Offers a complete, integrated ad tech stack for mobile publishers.
  • Provides both buy-side and sell-side tools in a single platform.

Unique Value: Provides a unified and self-serve platform for mobile app developers and advertisers to effectively monetize and advertise in the in-app ecosystem.

🎯 Use Cases (4)

Mobile app developers looking to monetize their apps. Advertisers wanting to reach audiences within mobile apps. Running in-app video and native advertising campaigns. Agencies managing mobile-first advertising strategies.

✅ Best For

  • Monetizing mobile game inventory through rewarded video ads.
  • Targeting users of specific app categories.
  • Running performance marketing campaigns to drive app installs.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Advertisers focused primarily on desktop display or CTV.
  • Large enterprises needing a full-stack, omnichannel DSP with deep marketing cloud integrations.

🏆 Alternatives

InMobi Unity Ads AppLovin ironSource

Offers a more specialized focus on mobile app inventory and monetization tools compared to general-purpose omnichannel DSPs or SSPs.

💻 Platforms

Web API

🔌 Integrations

All major DSPs and ad networks Various SDKs for mobile app integration

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ TAG Certified ✓ IAB TCF 2.0

💰 Pricing

Contact for pricing
Visit Smaato Website →

🔄 Similar Tools in Programmatic Advertising

The Trade Desk

A global demand-side platform (DSP) for agencies and advertisers to buy and manage data-driven digit...

Contact

Google Display & Video 360

Google's enterprise-grade demand-side platform (DSP) for planning, buying, and optimizing media acro...

Contact

Amazon DSP

Amazon's demand-side platform that enables advertisers to programmatically buy display, video, and a...

Contact

Adobe Advertising Cloud

An omnichannel DSP that integrates with the Adobe Experience Cloud for unified data and campaign man...

Contact

Xandr Invest (Microsoft Invest)

A strategic buying platform and DSP offering access to premium inventory and advanced data capabilit...

Contact

StackAdapt

A self-serve programmatic DSP known for its strengths in native, video, and display advertising camp...

Contact